Insurance Marketing Planner (Southern Suburbs (Cape))

2021/05/31
Reference Number
HCH-1861
Description

FinChoice is an innovative digital financial service provider who specializes in fast, flexible loans and funeral cover policies. Our aim is to become a favorite financial service provider for our customers by offering products that are affordable, transparent and easy to access.

Are you a confident and analytical Campaign Planner who has experience in the insurance sector? Have you had proven success in acquiring and retaining customers with a view of maximizing ROI to meet business growth objectives? If your passion is to drive trade and influence sales - then here is your next challenge!

Here’s what you can expect to be doing in the role: 

  • Maintain campaign demand plan and adspend to provide the business with a clear roadmap to meet financial objectives
  • Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
  • Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly concepts, and ad hoc requests
  • Analyze trends relating to key variables within campaigns and put forward proposals for improvement
  • Drive organic growth through innovation
  • Engage and challenge the different business units to improve funnel conversion
  • Work with/challenge the creative team to deliver campaigns that “meet the brief”
  • Implement and monitor campaigns and channel performance to achieve GWP targets, taking proactive actions to improve any underperformance
  • Leverage relationships with operations for great marketing offers and incentives to drive customer demand
  • Drive process improvements in campaign execution and collaborate with project teams to improve systems and processes in the area
  • Develop A/B Testing to find new opportunities to drive sales
  • Work closely with product teams in order to understand and rollout features to the customer base.
  • Understand the investment influence to drive a digital first strategy to achieve campaign objectives
Requirements

A little about who you are

  • A Marketing Degree and/or Diploma
  • Minimum of 5 years’ experience within a planning role (preferably within the insurance industry)
  • Passionate about data, insights and analytics
  • Excellent cross functional team management skills
  • Advanced Microsoft Excel skills
  • Digital orientation
  • Affinity with numbers
  • Commercially minded
  • Data orientation
  • Attention to detail
  • CX journey mapping and funnel analysis
  • Personalization

You will have mastered these traits:

  • Entrepreneurial and excited to take on new initiatives
  • Passionate about data, insights and analytics
  • Strong problem solving, highly analytical, attention to detail with solid organizational skills
  • Excellent oral and written skills - demonstrated ability to influence audiences including those at senior leadership levels
  • Proven ability to handle multiple competing priorities and ability to adapt in flexible, fast paced environment
  • Ability to think big and deliver from concept to execution
  • Decision making abilities with strong analytical skills
  • Must be resilient, open to feedback and assertive
  • Relator and relationship builder
  • Competent in Microsoft Office (Word, Excel)
  • Exposure to Self-Service BI using Power-BI will be an added advantage
  • Exposure in working within an agile project environment will be an added advantage
Work Level
Skilled
Job Type
Permanent
Salary
Market Related
EE Position
No
Location
Southern Suburbs (Cape)