Insurance Marketing Planner (Southern Suburbs (Cape))

Reference Number

FinChoice is an innovative digital financial service provider who specializes in fast, flexible loans and funeral cover policies. Our aim is to become a favorite financial service provider for our customers by offering products that are affordable, transparent and easy to access.

Are you a confident and analytical Campaign Planner who has experience in the insurance sector? Have you had proven success in acquiring and retaining customers with a view of maximizing ROI to meet business growth objectives? If your passion is to drive trade and influence sales - then here is your next challenge!

Here’s what you can expect to be doing in the role: 

  • Maintain campaign demand plan and adspend to provide the business with a clear roadmap to meet financial objectives
  • Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
  • Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly concepts, and ad hoc requests
  • Analyze trends relating to key variables within campaigns and put forward proposals for improvement
  • Drive organic growth through innovation
  • Engage and challenge the different business units to improve funnel conversion
  • Work with/challenge the creative team to deliver campaigns that “meet the brief”
  • Implement and monitor campaigns and channel performance to achieve GWP targets, taking proactive actions to improve any underperformance
  • Leverage relationships with operations for great marketing offers and incentives to drive customer demand
  • Drive process improvements in campaign execution and collaborate with project teams to improve systems and processes in the area
  • Develop A/B Testing to find new opportunities to drive sales
  • Work closely with product teams in order to understand and rollout features to the customer base.
  • Understand the investment influence to drive a digital first strategy to achieve campaign objectives

A little about who you are

  • A Marketing Degree and/or Diploma
  • Minimum of 5 years’ experience within a planning role (preferably within the insurance industry)
  • Passionate about data, insights and analytics
  • Excellent cross functional team management skills
  • Advanced Microsoft Excel skills
  • Digital orientation
  • Affinity with numbers
  • Commercially minded
  • Data orientation
  • Attention to detail
  • CX journey mapping and funnel analysis
  • Personalization

You will have mastered these traits:

  • Entrepreneurial and excited to take on new initiatives
  • Passionate about data, insights and analytics
  • Strong problem solving, highly analytical, attention to detail with solid organizational skills
  • Excellent oral and written skills - demonstrated ability to influence audiences including those at senior leadership levels
  • Proven ability to handle multiple competing priorities and ability to adapt in flexible, fast paced environment
  • Ability to think big and deliver from concept to execution
  • Decision making abilities with strong analytical skills
  • Must be resilient, open to feedback and assertive
  • Relator and relationship builder
  • Competent in Microsoft Office (Word, Excel)
  • Exposure to Self-Service BI using Power-BI will be an added advantage
  • Exposure in working within an agile project environment will be an added advantage
Work Level
Job Type
Market Related
EE Position
Southern Suburbs (Cape)